I wanted to deepen my understanding and mastery of typography, so I did what any self-loathing person would do: I decided to make a typeface.
Uptown Sans is inspired by mid-century design, Day-Glo, the work of Jim Flora and Globe posters.
This typeface is a love letter to the city of Charlotte. I spend most of my time in the uptown area, which is what inspired the name.
All in all, Uptown Sans took about 10 months to make. I began with sketching by hand, but shifted quickly to Illustrator.
I worked with a talented illustrator to create some animal illustrations—I love dogs (especially my dog) and wanted them to be a part of the marketing.
The end result was a curious and mischievous typeface with OpenType alternates that made it feel more alive.