About the Project

I wanted to deepen my understanding and mastery of typography, so I did what any self-loathing person would do: I decided to make a typeface.

Uptown Sans is inspired by mid-century design, Day-Glo, the work of Jim Flora and Globe posters. This typeface is a love letter to the city of Charlotte. I spend most of my time in the uptown area, which is what inspired the name.

All in all, Uptown Sans took about 10 months to make. I began with sketching by hand, but shifted quickly to Illustrator.

I worked with a talented illustrator to create some animal illustrations—I love dogs (especially my dog) and wanted them to be a part of the marketing.

The end result was a curious and mischievous typeface with OpenType alternates that made it feel more alive.

Key Accomplishments

  • Featured on FontSpring, YouWorkForThem, and other typeface marketplaces
  • Featured in Charlotte Agenda, a North Carolina-focused news site
  • A much deeper appreciation for typography

Links

The nitty gritty of designing type
Sketches for the S
Some examples of how the type can be used
Some examples of how the type can be used