I worked with the team at Hemmings in 2014 to create their first iOS app and responsive site. I was the only designer for the app, and worked directly with Hemmings' team. For the website, I directed another designer and engineer.
We had to solve a key problem: the commerce process was desktop-centric, complex, and mobile-unfriendly. We needed to remove any unnecessary friction.
For the web, we needed to implement more effective advertising. We did low-level testing among friends to see which they'd be more likely to click to find the best way forward.
- Implemented better-performing advertisements through research and testing
- Created a simplified, streamlined commerce experience for iOS that influenced their web experience
- Created a unified design language that fit well with patterns specific to native apps and sites alike