About the Project

I was the lead designer on Family Dollar’s first coupon-focused iOS and Android app. My role included facilitating discovery sessions, interaction design, and even a few customer interviews. Also on the team: an information architect and two engineers.

Family Dollar’s customers are already familiar with weekly ads and painstakingly cut coupons out to take when they shop. Sometimes they lose coupons or they expire without their knowing.

We had a month-long discovery with key stakeholders. In this time, we also went into stores to understand the customer’s mindset. The outcome was an established list of priorities and how we’d measure success. We used these to chart the effort and impact of everything to pare down for an effective first release.

Problems to Solve

  1. How do we help a non-technical, smartphone novice group of people understand this product?
  2. How can we use gamification to make the app more enjoyable?
  3. How can we increase sales and trips to the store?

The Solution

Working closely with the information architect, we tested numerous prototypes in-store. Our goal here was to ensure we built the right product, and the knowledge we gained from these sessions was invaluable.

We collaborated with the client to create personas and based them off of previously-established research. We refined them as we went, but they were surprisingly accurate.

The final app includes a card-based design, which closely mimicks real life coupons. There are also fun interactions—when a customer clips a coupon, it displays a pleasing-yet-not-annoying animation. We also gamified the experience by including a progress bar, which entices customers to clip more coupons.

Key Accomplishments

  • Met yearly download goal in one month
  • Interviewed at least 60 customers
  • App earned a 4.8 rating on the App Store


A card-based coupon clipping screen with a gamified progress bar
Onboarding screen that teaches customers how to use the app
Before asking for permission to use certain features, we presented the value of this choice
Mapping out the customer’s journey and flow
Dot voting on most important features
Initial mapping of goals, fears, and vision
One of many prototypes we tested in stores
Animation exploration for clipping coupons
Final animation for clipping coupons