Joshua Mauldin

NEVER lead with features. No one gives a shite about your features other than your product manager and your developers. If you demo your product (which is always great) then tell us part of the story while you’re demo’ing. Talk us through how the person using your product is benefiting through your technology. Don’t: show us every single feature – we don’t care. Don’t: tell us, “and now I enter my name, and then I put in my email address, and then I can pull in my social graph through Facebook Connect, and then then I can select the button here to Tweet out my actions on Twitter.” Zzzzzzzzz.

What I find really interesting is in about 90% of presentations I’ve seen is that they break about every one of these rules. It’s good that I found this list—I really hope to use it next time I present something, even in a private, off-stage setting.