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The Amazon/Macmillian Failtrain

Hey, you want to know how to piss off an author? It’s easy: Keep people from buying their books. You want to know how to really piss them off? Keep people from buying their books for reasons that have nothing to do with them. And you know how to make them absolutely incandescent with rage? Keep people from buying their books for reasons that have nothing to do with them, and keep it a surprise until it happens. Which, as it happens, is exactly what Amazon did.

Blistering article on the Amazon/Macmillian debacle and of course, how everyone’s going to end up wanting that new somethingsomething from Apple.

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This entry was posted on Monday, February 1st, 2010 at 9:30 am and is filed under tech. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.