I really love packaging, but it’s an area where so many companies go into excess and it becomes wasteful. That’s why I was especially happy to see Newton Running’s latest shoebox. It’s exactly what a shoebox should be: simple, minimal and green. I hope to see—and help—more companies going towards this.
The talented people at TDA Advertising made this up for the Newton folks. Bravo for both!
Tags: green, packaging, sustainable